Creative Approach

As humans, our vision is one of the most profound ways we interpret and connect with the world. Through sight, we notice light, color, texture, and movement—elements that shape how we understand spaces and the emotions they hold. Photography, for me, is a way to capture not just what I see, but how I see it. It’s about preserving the beauty in the ordinary, and sharing a personal view of the world that invites others to pause and connect.

I take pictures. I’ve always taken pictures. It started with the feel and sound of my grandmother’s Kodak Instamatic, and over time it’s grown into a way of seeing and connecting with the world. For me, photography isn’t about perfection or staging—it’s about being present, paying attention, and trying to understand what’s in front of me. I think that if you’re a photographer, you’re just always trying to look at things and understand them and capture them.

I’m interested in people—more specifically, what’s inside of people. Their energy. I’m not interested in capturing reality, necessarily, but I am interested in capturing the way something feels, or the way it looks to me. I try to photograph people as they are, in the places where they live or work, and I try to make a connection with them. Whether I’m working on an assignment or making personal work, it’s all part of the same life. I want my photos to feel honest and lived-in, to capture not just how things look, but how they feel in that moment.

Most of my work is about finding a sense of connection—sometimes with a person, sometimes with a place, sometimes just with the light. I split my time between Spain and Scandinavia, always looking for good light, meaningful encounters, and scenes that catch my eye. I care much more about honesty than perfection. I want my photos to feel real—sometimes direct, sometimes quiet, always human.

If my work does anything, I hope it helps people feel seen. And if it makes you pause, or feel something you can’t quite name, then I’ve done what I set out to do.

Bio

Tony Dahlgren is a photographer based between southern Spain and Scandinavia, specializing in portraits and story-driven imagery that capture the energy and individuality of his subjects.

Tony’s fascination with photography began in childhood with his grandmother’s Kodak Instamatic, developing a lifelong passion for visual storytelling, light, and the evolving possibilities of the medium. Over nearly two decades as a professional, Tony’s focus has grown from the technical to the human—with a deep interest in connection and the environments that shape each story.

Tony’s work spans creative, editorial, and commercial projects, but always returns to the people and stories behind the lens. Whether collaborating with individuals, businesses, organizations, or editorial clients, he aims to go beyond the surface—capturing the energy, context, and personality that make every subject unique. His goal is to craft authentic, lived-in images that feel both honest and visually impactful.

Tony’s approach is rooted in professionalism, curiosity, and respect. Years spent living close to nature and embracing parenthood have deepened his appreciation for patience, presence, and the beauty of imperfection—qualities he brings to every assignment.

Known for his relaxed and approachable manner, Tony creates images that help people feel seen and evoke a sense of curiosity and connection in the viewer.